Mark Scherzer...

Keith Fenimore...

...grew up with big ideas, but came from a small one stop light town called New Hope, Pennsylvania. He’s been a fixture, much like a cool lamp, in the entertainment industry since 1994. As in the spirit of this book, his career path has taken many unpredictable twists and turns. He put his degree in marketing to use working at an entertainment  PR firm in Los Angeles out of college before making a move to a more executive  position within the marketing department at E! Entertainment Television, where he  helped launch many of their franchise series like The E! True Hollywood Story and Wild On. In 2000, Fenimore step out of his comfort zone of promoting other people’s  ideas and began to create, sell and promote his own, in the form of TV shows. He sold  original concepts to Networks like A&E, E!, Vh-1, TV Guide Channel, PBS, and  Ovation. Over the last decade, Fenimore has worked hard to evolve into an award winning executive producer, director and writer. In 2006, Fenimore was on the launch  team for the new Movie Network Reelz Channel, where he served as an executive  producer and development executive.  Now in New York City, Fenimore is a senior  producer, writer and director for the ‘King of All Media,’ Howard Stern.

...has worked in the entertainment industry for more than twenty years. He grew up in Montreal, Canada and moved to New York after college to become a buyer for Macy’s. After a few years of toiling in retail, he decided it wasn’t for him and he set a course for Hollywood. Mark landed in Los Angeles in 1991 where he pursued every lead to get that all-important first break. Eventually, he landed a job as a PA (Production Assistant) charged with the task of getting the director to the set every morning, and the film to the lab each night. Luckily, he never mixed the two up. Over the years, he climbed up the ranks and became a television writer on shows like USA High, Hang Time, and Port Charles, to name a few. In 2006, Mark was hired as an in-house Writer/Producer for Reelzchannel where he met and worked with Keith Fenimore. Mark is also the author of Ironwill Kids, an innovative wellness program used in schools across the country. Visit www.ironwillkids.com.